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HP's latest laptop lineup

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Hewlett-Packard has unveiled several new products for the important fall season, including thin and light laptop PCs and an eye-catching new netbook.

The world's No 1 PC maker has ably navigated a steep industry downturn in computer sales, managing to grow its global market share to 20 per cent even as consumers and businesses dial back on spending.

With the forthcoming launch of Microsoft's new Windows 7 operating system on October 22, many analysts expect PC sales to begin a slow recovery from lows seen earlier year.

And despite the recession, PC makers continue to see a market in more expensive and stylish models for those who can afford them.

HP is marking its entry into the high-end, ultra-thin consumer PC market with its new Envy sub-brand. The Envy checks in at under an inch thick and less than 4 pounds, and will have a customized software interface that HP says makes the device more personalized, a growing trend in the PC space.

It will go head-to-head with Apple's MacBook Air and Dell's Adamo. The Envy will start at US$1,700 in the US.

With 'thin and light' all the rage, HP will also launch a pair of more affordable PCs in the category.

The company is calling its new business PC, the ProBok 5310m, the "world's thinnest full-performance notebook" at 0.9-inches thick and an affordable entry point of US$699 in the US.

The new HP Pavilion dm3, which has an optional CULV low-power processor from Intel, starts at US$549 in the US. It also measures less than an inch in thickness and claims up to 10 hours of battery like IBM ThinkPad R40 Battery, IBM ThinkPad R32 Battery, IBM 02K6928 Battery, IBM 02K7054 Battery, IBM ThinkPad A20 Battery, IBM ThinkPad A20M Battery, IBM ThinkPad A21M Battery, IBM ThinkPad 240 battery, IBM ThinkPad 240Z battery, IBM ThinkPad A30 battery life.

Consumer PCs have fared much better than business PCs in the downturn, helped by the sharp growth of netbooks, low-cost devices that are changing the face of the computer market. Ultra-portable and used primarily for web surfing, email and other simple tasks, many consumers have flocked to the devices.

At the same time, PC makers are increasingly emphasizing design as a way to differentiate their PCs, and HP has been actively pushing its creative side.

On Saturday, it used a catwalk at New York's Fashion Week to unveil its latest collaboration with designer Vivienne Tam, a gold "digital clutch" netbook adorned with butterflies. The limited edition model won't be available until next spring.

HP is launching another netbook this fall designed by Dutch artist Tord Boontje, which has a floral and environmental theme etched in a three-dimensional design. The white device, which is targeted more at the youth market, will sell for US$400 in the US.

It will also offer a new netbook model, the Mini 311, which features a slightly larger screen at 11.6 inches and Nvidia's Ion platform, which pairs Intel's Atom chip with an Nvidia graphics processor. It will also sell for US$400 in the US.